{"id":33305,"date":"2024-05-21T08:44:04","date_gmt":"2024-05-21T08:44:04","guid":{"rendered":"https:\/\/office.autobiz.com\/?p=33305"},"modified":"2024-05-21T09:27:29","modified_gmt":"2024-05-21T09:27:29","slug":"5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo","status":"publish","type":"post","link":"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/","title":{"rendered":"5 Consejos para Potenciar tu Estrategia de Marketing en el Mercado VO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33305\" class=\"elementor elementor-33305\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b3fa8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b3fa8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a068b7\" data-id=\"4a068b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a493dc0 elementor-widget elementor-widget-text-editor\" data-id=\"a493dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En el competitivo mundo del marketing de automoci\u00f3n, adoptar las \u00faltimas tendencias es crucial para mantenerse relevante y captar la atenci\u00f3n de los compradores. Aqu\u00ed te presentamos cinco estrategias clave para potenciar tu marketing:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86689dd elementor-widget elementor-widget-text-editor\" data-id=\"86689dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff4e00;\">1.<\/span> Incorpora Videos en tu Estrategia de Marketing Digital<\/h3><p>El marketing de video ha ganado impulso en los \u00faltimos a\u00f1os y no muestra signos de desaceleraci\u00f3n. Aunque pudiera parecer que los videos son m\u00e1s adecuados para influencers de baile o marcas de cocina, sorprendentemente, los compradores de coches tambi\u00e9n los utilizan para tomar decisiones de compra. El consumo de videos relacionados con caracter\u00edsticas y pruebas de conducci\u00f3n de veh\u00edculos <strong>ha crecido m\u00e1s del 65% en los \u00faltimos dos a\u00f1os<\/strong>. Considera crear videos, tutoriales sobre mantenimiento, y recorridos por el concesionario para construir confianza con tus potenciales compradores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8987c elementor-widget elementor-widget-text-editor\" data-id=\"aa8987c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff4e00;\">2.<\/span> Crea Anuncios Personalizados en Redes Sociales<\/h3><p>En el \u00e1mbito de la publicidad en redes sociales, los anuncios gen\u00e9ricos ya no son efectivos. La investigaci\u00f3n muestra que <strong>el 71% de los consumidores prefieren anuncios personalizados<\/strong>. Utiliza herramientas para conectar tu CRM y crear videos autom\u00e1ticos que se dirijan a segmentos espec\u00edficos de tu audiencia. Por ejemplo, puedes enviar videos personalizados a aquellos clientes que compraron un coche hace cinco a\u00f1os, alent\u00e1ndolos a considerar un cambio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0330fcf elementor-widget elementor-widget-text-editor\" data-id=\"0330fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff4e00;\">3.<\/span> Construye Relaciones a trav\u00e9s de tu Bolet\u00edn Informativo por Correo Electr\u00f3nico<\/h3><p>El correo electr\u00f3nico sigue siendo una herramienta poderosa para mantener la conexi\u00f3n con tus clientes despu\u00e9s de la compra. Es crucial segmentar y personalizar los correos electr\u00f3nicos para maximizar su efectividad. Los correos electr\u00f3nicos personalizados <strong>pueden aumentar los ingresos hasta un 760%<\/strong>. Env\u00eda consejos \u00fatiles y recordatorios de servicio espec\u00edficos para cada modelo de coche, y solicita rese\u00f1as para mantener a tu concesionario en la mente de tus clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056fc72 elementor-widget elementor-widget-text-editor\" data-id=\"056fc72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff4e00;\">4.<\/span> Aprovecha las Rese\u00f1as en L\u00ednea<\/h3><p>Las rese\u00f1as en l\u00ednea son fundamentales, ya que <strong>el 88% de las personas conf\u00eda en ellas tanto como en las recomendaciones personales<\/strong>. Crea publicaciones con tus mejores rese\u00f1as y comp\u00e1rtelos en tus redes sociales y sitio web. Esto no solo mejora tu SEO, sino que tambi\u00e9n incrementa la confianza de los potenciales compradores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2ea24 elementor-widget elementor-widget-text-editor\" data-id=\"ed2ea24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff4e00;\">5.<\/span> Anuncia tus listados en Sitios de Terceros<\/h3><p>Dado que <strong>el 80% de los compradores de VO utilizan sitios de terceros<\/strong>, como marketplaces, es esencial anunciar tu inventario en estos sitios. Puedes hacerlo a trav\u00e9s de listados y anuncios, asegurando que tu concesionario sea visible durante el proceso de compra de los consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82152c elementor-widget elementor-widget-text-editor\" data-id=\"c82152c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementando estas estrategias, podr\u00e1s mejorar significativamente tu marketing, atraer a m\u00e1s compradores y aumentar tus ventas<\/p><p>Por \u00faltimo,<strong> te recomendamos incorporar herramientas de Inteligencia de Negocio basadas en Big Data y digitalizaci\u00f3n del negocio VO<\/strong>. \u00bfQuieres saber c\u00f3mo? D\u00e9janos tu contacto:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80aa6bf elementor-widget elementor-widget-text-editor\" data-id=\"80aa6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/autobiz.com.es\/l\/es\/generico\/autobiz-generic-form.js\"><\/script>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En el competitivo mundo del marketing de automoci\u00f3n, adoptar las \u00faltimas tendencias es crucial para mantenerse relevante y captar la atenci\u00f3n de los compradores. Aqu\u00ed te presentamos cinco estrategias clave para potenciar tu marketing: 1. Incorpora Videos en tu Estrategia de Marketing Digital El marketing de video ha ganado impulso en los \u00faltimos a\u00f1os y [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":33306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-33305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-vo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Consejos para Potenciar tu Estrategia de Marketing en el Mercado VO - autobizOffice<\/title>\n<meta name=\"description\" content=\"Te presentamos cinco estrategias clave para potenciar tu marketing en el competitivo mundo del marketing de automoci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Consejos para Potenciar tu Estrategia de Marketing en el Mercado VO - autobizOffice\" \/>\n<meta property=\"og:description\" content=\"Te presentamos cinco estrategias clave para potenciar tu marketing en el competitivo mundo del marketing de automoci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\" \/>\n<meta property=\"og:site_name\" content=\"autobizOffice\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-21T08:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T09:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/office.autobiz.com\/wp-content\/uploads\/2024\/05\/5-consejos-potenciar-marketing-vo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexis LOPEZ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexis LOPEZ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\"},\"author\":{\"name\":\"Alexis LOPEZ\",\"@id\":\"https:\/\/office.autobiz.com\/es\/#\/schema\/person\/7e7dea709dfd204dc281c3109e709d24\"},\"headline\":\"5 Consejos para Potenciar tu Estrategia de Marketing en el Mercado VO\",\"datePublished\":\"2024-05-21T08:44:04+00:00\",\"dateModified\":\"2024-05-21T09:27:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\/\/office.autobiz.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/office.autobiz.com\/wp-content\/uploads\/2024\/05\/5-consejos-potenciar-marketing-vo.png\",\"articleSection\":[\"Articulos VO\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\",\"url\":\"https:\/\/office.autobiz.com\/es\/articulos-vo\/5-consejos-para-potenciar-tu-estrategia-de-marketing-en-el-mercado-vo\/\",\"name\":\"5 Consejos para Potenciar tu Estrategia de Marketing en el Mercado VO - 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